your kindnesscould kill
liverpool city council

The Your Kindness Could Kill Campaign, run by Liverpool City Council over the Christmas period, raised nearly £8,000 which will support the four partner’s organisations involved in the LCVS programme to help prevent homelessness – Young Persons Advisory Service (YPAS), The Whitechapel Centre, Liverpool Homeless Football Club and The Basement.

A hard-hitting campaign “Your Kindness Could Kill” was launched to advise people not to give money to people begging on the city’s streets. It points that many of those who beg have drug or alcohol addictions and the money they receive from passers-by can perpetuate their vulnerability. Instead the message of the campaign was to encourage people to donate to local charities that can provide lasting support. ‘Your Kindness Could Kill’ is supported by Citysafe, (Liverpool’s Community Safety partnership), Liverpool Charity and Voluntary Services (LCVS), Merseyside Police, City Central Bid.

  • Over 140 young people supported with information and guidance
  • Over 200 homeless men and women engaged in sports activity
  • 32 volunteers from local business helped with street collections
  • Over 200 individuals supported with help with personal budgets
  • Over 360 individuals supported into tenancy

How to give

LCVS | United Way have been chosen to collect and distribute money for the "Your kindness can kill" campaign and will be working hard to ensure that all money collected is distributed correctly to the nominated charities and also that information is collected on how the money was spent. Donations can be made via our website and collections in the city centre.

homeless person feet

Why your kindness could kill

Liverpool people are being warned that misplaced generosity could be condemning beggars to an early death. A hard-hitting campaign "your kindness could kill” is being launched to advise people not to give money to people begging on the city’s streets. Instead people are being encouraged to donate to local charities which can provide lasting support.

give to charity

Where does the money go?

Every penny of the money raised will go to charities who can bring real and lasting support to people. The funds will be distributed by LCVS | United Way to local charities; The Whitechapel Centre, The Basement Advisory Centre, Young People’s Advisory Service (YPAS) and Liverpool Homeless Football Club, with checks on how the money is spent.

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